Video: The 4 Ways Sound Affects Us

September 14, 2023 | 1 min read

In “The 4 Ways Sound Affects Us,” a Ted Talk by Julian Treasure, the extensive impact of sound on humans is explored, covering physiological, psychological, cognitive and behavioural aspects. Julian initiates the discussion with the physiological effects of sound. He emphasises the release of stress hormones triggered by sudden or loud noises, which can escalate heart rate and blood pressure, ultimately impacting our health negatively.

Transitioning to the psychological dimension, Julian highlights the profound effect of sound on our emotions. He explains how varying sound types, from music to the sounds of nature, influence our feelings, potentially fostering happiness and alleviating stress. The cognitive repercussions of sound are then addressed. Noise pollution is pinpointed as a significant deterrent to focus and productivity and underscores the necessity for quiet and peaceful environments to augment cognitive functioning. He suggests employing noise-cancelling headphones or listening to natural sounds as potential solutions to enhance concentration and efficiency.

Exploring the behavioural impact, this video illustrates how sound can sway our decisions and actions. For example, ambient sound in retail settings can influence purchasing choices, and overall soundscapes can affect our lifestyle quality and well-being.

To combat the adverse effects of sound, Julian advocates for increased sound mindfulness and control over our auditory environments. He recommends integrating positive sound elements, like nature sounds or music, into our surroundings to bolster well-being, productivity, and life quality. In summary, Julian Treasure’s talk sheds light on the profound and multifaceted impact of sound, promoting awareness and actionable strategies for auditory environment enhancement, contributing to improved health and quality of life.

If you want to enhance your well-being, productivity, and overall quality of life, we highly recommend checking out this TED Talk.