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23 May

Resisting the Investing Sirens

In the epic poem The Odyssey of Homer, Ulysses is sailing home from Troy and he’s warned of the dangers of sailing past the island of the Sirens. Their singing is fabled to be so compelling to sailors that – unable to control their rapture...

23 May

Why We Hate to Lose

Here’s a challenge…. Would you accept a bet based on the flip of a coin? Heads, you win £100. Tails, you lose £100! If you’re like most people, you’ll say ‘thanks, but no thanks!’ Why? Research has shown that as humans, we have a natural tendency...